HCS 490 Week 4 Benchmark Assignment—Health Care Market | eBooks | Education

HCS 490 Week 4 Benchmark Assignment—Health Care Market

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HCS 490 Week 4 Benchmark Assignment—Health Care Market

https://plus.google.com/u/0/108200033792883877670/posts/dWT4sDYbQKM

 

HCS 490 Week 4 Benchmark Assignment—Health Care Market

 

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.

Select 1 of the following in your community or surrounding area:

 

 

 

    • One walk-in clinic, such as an urgent care facility

 

 

    • One retail clinic in your local grocery store or retail pharmacy

 

 

    • No-appointment physician’s office

 

 

 

Research the market of this facility. Consider the following as you complete your research:

 

 

 

    • Demographics of the consumers who use the facility selected

 

 

    • The location of the facility selected

 

 

    • The marketing used to bring in consumers to the facility selected

 

 

 

Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:

 

 

 

    • Describe the facility selected, including its location.

 

 

    • Analyze the demographics of the consumers who use the facility selected.

       

       

       

       

        • Include the cultural and generational demographics in your analysis.

       

       

       

       

 

 

    • Analyze the marketing approach used for the facility.

       

       

       

       

        • Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.

       

       

        • Consider whether marketing techniques can be the same when marketing to different demographics.

       

       

       

       

 

 

 

Format your assignment according to APA guidelines.

Cite at least 1 reputable reference.

Click the Assignment Files tab to submit your assignment.

 

 

HCS 490 Week 4 Benchmark Assignment—Health Care Market https://plus.google.com/u/0/108200033792883877670/posts/dWT4sDYbQKM HCS 490 Week 4 Benchmark Assignment—Health Care Market The focus of this Benchmark Assignment is to consi
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