Face Paint. The Story of Makeup
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Paints. History Of Makeup
British makeup artist Lisa Eldridge has become a well-known expert in the world of beauty thanks to the channel on youtube, dedicated to makeup lessons, decorative and care cosmetics. Hard work and serious approach to work led her to the post of creative Director of the giant cosmetic industry Lancôme. But this did not satisfy the ambitions of the artist:
"For a long time I wanted to write about the history of makeup, it was my old dream, and I decided to implement it.
I want to note that I do not observe chronology of development of events — history not linear concept. You can open the book on almost any page and start reading»
The unique encyclopedia on the history of make-up is divided into two parts:
— the first is devoted to the palette of antiquity: red, white and black (the author begins with Ancient Egypt and ends with the commercialization of the XVIII century),
— the second part tells about beauty in business (the origin of beauty culture, definition of makeup, etc.), the history of the creation and success of many brands),
An extraordinary book will be of interest to all those interested in makeup and cosmetics, as the author's study of makeup as a social phenomenon, its place in society, the relationship of colors and make-up drawing with social, political and economic events in society. In his book, Lisa managed to make an amazing discovery, while studying a huge number of historical archival documents. It has convincingly proved, that men are at all times dictated that women are standards of beauty under which they were adjusted.
The book is full of mysterious stories, insider information (work in the beauty industry-not a holiday), jokes about cosmetics, research results, illustrations, fotgrafi rare cosmetic exhibits and exclusive vintage advertising.
In the book, Lisa Eldridge also talks about her muses (Audrey Hepburn, Greta Garbo, Lauren Hutton, Marilyn, este Lauder, Elizabeth Arden, Coco Chanel), favorite means and generously shares advice.