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Marketing In Cultures

Marketing In Cultures PLDZ-3
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The authors of this text show how we can understand different markets and customer needs in a wide range of cultural contexts.

They also show that culture is the dominant factor that pervades all relationships and behaviors.

 

The authors of this text show how we can understand different markets and customer needs in a wide range of cultural contexts. They also show that culture is the dominant factor that pervades all relationships and behaviors.
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