Review Case 2-2 (cases can be found in the ebook by going to Table of Contents…

Cultural Norms, Fair & Lovely, and Advertising

Review Case 2-2 (cases can be found in the ebook by going to Table of Contents > Part Six: Supplementary Material > Cases). Respond to the following questions from the case:

1. Question #2 from the case: Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?
2. Question #7 from the case: Now that a male market for fairness cream exists, is the strength of AIDWA’s argument weakened? Explain.
3. Then, imagine you are an advisor for Unilever. Explain how you would recommend using market research before approaching the marketplace in India. (Refer to your readings in Chapter 8 for support.)

The assignment:

• Must be one or more pages double-spaced page (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following:

• Title of paper
• Student’s name
• Course name and number
• Instructor’s name
• Date submitted
• Must use APA style headings to organize paper, as outlined in the Ashford Writing Center.
• Must use at least one scholarly source in addition to the course text.
• The Scholarly, Peer Reviewed, and Other Credible Sourcestable offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.