AMP 425 Week 1 Assignment
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Access the GCU Library and select an article that deals with one of the following topics: marketing concept, marketing orientation, market segments, or marketing mix. In a paper of 500-750 words, summarize the article, addressing the following questions:
- What is the purpose of the article?
- What is the thesis of the article?
- What are the key points/facts presented in the article?
- What are the conclusions and recommendations?
- Is the article useful? Why or how?
- Is the article well-written and easy to understand?
- What is your assessment of the article?
- Would you recommend it to others? Why?
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.