MKT 245 Topic 6 DQ 2 | Documents and Forms | Research Papers

MKT 245 Topic 6 DQ 2

MKT 245 Topic 6 DQ 2 PLDZ-5064
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Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each.

Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insu
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