Are Black consumers a poor target market for Black Entrepreneurs?
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Are Black consumers a poor target market for Black Entrepreneurs? - Mastering Monetization with Aunkh and Keidi - The relationship between black-owned businesses and black consumers is complex, tenuous and sometimes outright maddening. Many of the successful of these businesses focus on delivering their products to predominantly non-black markets. Is our economic emancipation best served by seeking our own people for consumption of our products and services or tailoring them to cater to a wider, global market? Today we also set the facts straight on a broad set of black spending patterns as there is an excess of conflict, debate and mythology being perpetuated. To create the dynamic surrounding black consumer spending that many propose, black entrepreneurship is going to have to step forward and play a much more significant role. While we cannot afford advertising like major corporations which reach out people with far greater success, we must build our culturally-based relationships with our people and reach them on a truly heartfelt level. Today's show gives real strategies for creating these relationships at a whole new level. (LIBMP3-3944)