BUS 620 Week 6 Final Paper
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Focus of the Paper
Develop a 12 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:
- Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
- Develop an organizational mission statement, and forecast performance goals using your situational analysis.
- Design a marketing strategy based upon your objectives.
- Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
- Develop a written summary and specific recommendations for the implementation of your plan.
Writing the Paper
- Must be 12 double-spaced pages in length (not including the title and reference pages, charts and/or graphs), and formatted according to APA style.
- Must include a title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must begin with an introductory paragraph that has a succinct thesis statement.
- Must address the topic of the paper with critical thought.
- Must end with a conclusion that reaffirms your thesis.
- Must use at least four scholarly sources, in addition to the text.
- Must document all sources in APA style
- Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.