Assignment 2- Final Project
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This week, you will finalize your marketing plan for your selected product or service. Incorporate your instructor’s feedback from Week 3 into this final submission.
Complete the following activities:
- Consider your product or service and the demographics and culture of your target market. Discuss whether factual or emotional appeals are more effective to the different segments.
- Analyze the particular American values you can use to successfully market your product or service.
- Discuss the potential of your product or service as a success or failure in different cultures. What geographies and nationalities will not currently be interested in your product and why? Can you make changes that will improve your product's appeal to different cultures?
- Write an analysis of the US subcultures that will desire your product or service and those that might not. Do specific age groups, genders, ethnicities, and/or religions see your product through a lens that differs from other consumers? Propose ways to combat this.
- Describe what you will do differently to gain market share and attract consumer behavior decisions toward greater purchasing of your product or service over competitors.