MKT 475 Assignment 2- Marketing Strategy Implementation Part I
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Assignment 2: Marketing Strategy Implementation ? Part I
Due Week 8 and worth 300 points
This assignment is a continuation of Assignment 1.
Write a six to seven (6-7) page paper in which you:
- Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the expansion in the west coast.
- Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy.
- Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy.
- Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.
- Select and outline a digital strategy. Provide a rationale for your strategy.
- Design a plan to measure marketing performance. Provide a rationale for your strategy.
- Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.