Capella BUS-FP4124 Assessment Assignment 2
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Write a 1–3-page paper that explains each stage in the consumer buying process. State which stage you feel is the most critical and why.
The following stages comprise the consumer-buying process:
- Need recognition.
- Search for product information.
- Product evaluation.
- Product choice and purchase.
- Post-purchase use and evaluation of product.
- Disposal of the product.
- Include a title page and a references page.
- Include an introductory paragraph and a concluding paragraph.
- Include a minimum of three research resources.
- Follow APA guidelines for style and formatting.
- Ensure your finished assessment is 1–3 pages in length, excluding the title page and references page.