BUS 475 Week 3 Strategic Plan Part II: SWOTT Analysis

BUS 475 Week 3 Strategic Plan Part II: SWOTT Analysis 

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BUS 475 Week 3 Strategic Plan Part II: SWOTT Analysis

Purpose of Assignment 

Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOTT analysis for their proposed division. 

Assignment Steps 

Resources: Strategic Planning Outline and Week 3 textbook readings

Conduct an internal and external environmental analysis for your proposed new division and its business model.

Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.

• For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

• Include the SWOTT table in your submission.

   

   

   

   

  • External forces and trends considerations:

     

     

     

     

    • Industry Changes

     

     

    • Legal and regulatory

     

     

    • Global

     

     

    • Economic

     

     

    • Technological

     

     

    • Innovation

     

     

    • Social

     

     

    • Environmental

     

     

    • Competitive analysis

     

     

     

     

   

   

  • Internal forces and trends considerations:

     

     

     

     

    • Strategy

     

     

    • Structures

     

     

    • Processes and systems

     

     

    • Resources

     

     

    • Goals

     

     

    • Strategic capabilities

     

     

    • Culture

     

     

    • Technologies

     

     

    • Innovations

     

     

    • Intellectual property

     

     

    • Leadership