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As a practitioner, you must be able to create and communicate a compelling awareness of a need for effective knowledge management in an organization. For this assignment, you will create a research-based communication strategy for an upcoming knowledge management initiative.
Write a paper of 1,250 - 1,500 words that presents a research-based communication strategy to facilitate buy-in and create awareness in the company about the impending knowledge management initiative. Include the following in your paper:
- A brief description of the strategy.
- A research-based rationale for the strategy.
- A discussion of how to overcome the potential barriers to the strategy.
- A plan for measuring the short-term success of the strategy.