GBM 380 Week 2 Target Country Proposal
The class will be grouped into teams. Each team will choose a product or service for introduction to a target country subject to the approval of the faculty member. Each team will develop a comprehensive strategic plan for this global expansion predicated on lecture notes, assigned readings, and videos. This project will cover the five-week duration of the course and culminate in a 10-page plan excluding title and reference pages and a Microsoft® PowerPoint® presentation for submission during the last week of class.
Create a 1,050-word proposal in which you include the following:
- Choose the target country for introduction and provide rationale for entering the target country.
- Select the product/service and provide rationale to be introduced to the target country.
- Illustrate the product/service and explain how the product/service will benefit the target country.
Cite a minimum of 3 peer-reviewed references from the University Library.
Format assignment consistent with APA guidelines.
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