MKT 440 Week 1 Digital Media Landscape
Write a 700- to-1,050-word paper in which you briefly describe digital media landscape and the most common digital media types.
- Describe the advantages and disadvantage of using Social Media and other digital media channels for business organizations.
- Highlight how knowing these advantages and disadvantages might alter how a business might use various digital media types.
- Explain the importance of using web analytics for organizational success.
- Describe the impact of Social Media on your culture and business organizations in the United States and around the world. Support your findings with the specific examples.
- Provide at least two examples from the business world to support your explanation. Properly cite sources used in the paper.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.