MKT 421 Week 4 Strategy and Positioning Paper
Use the same product and organization you identified in your Week 3 Strategy and Positioning Paper.
Write a 1,750- to 2,100-word paper that includes:
- A description of how your marketing efforts and marketing mix will change with each phase in the product life cycle
- The packaging you will use for your product or service and how it will add value
- The appropriate pricing strategy for your product or service and the price you will set at launch
- The channels of distribution you will use to sell your product along with a description of how each channel partner will add value
Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
Format your paper consistent with APA guidelines.
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