MKT 421 Week 3 Positioning & Market Research Presentation
Select a company one with which you are familiar. Your company has decided to launch a new product/service. Identify the key attributes for your chosen product, and complete the following:
- Describe your target market & its’ purchasing pattern.
- Create and describe a new product which would appeal to your market.
- Recommend the best methods of conducting marketing research.
- Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
- Suggest the differentiation strategy for your company to undertake to encourage their target market to choose them over other competitors.
- Prepare and explain a perceptual map for your chosen product/brand, using a minimum of three competitors. Rank each product/brand on the selected variables based on how they are positioned in the consumers’ minds. Explain briefly why you placed each competitor on its particular spot on the map.
Create a 10 minute Microsoft® PowerPoint® presentation on the company selected above and include the following:
- Your company/key product(s)
- Target market & its’ purchasing pattern
- Suggested differentiation strategy
Click the Assignment Files tab to submit your assignment.