BRM 353 Week 4 Brand Audit Presentation

BRM 353 Week 4 Brand Audit Presentation

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BRM 353 Week 4 Brand Audit Presentation

Refer back to the brand chosen for the Week 1 assignment.

Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Chapter 8.

Create a 10- to 15-slide PowerPoint® presentation to deliver your brand audit.

Include the following:

• Background

• Brand Inventory

• Brand Exploratory

• Strategic Recommendations

• Tactical Recommendations

Include speaker notes on every slide.

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit the brand audit.