MKT 421 Week 3 Marketing Plan: Phase II Presentation
Based on the product or service you select for your marketing plan, prepare a 10 minute/10 Slide presentation in which you answer the following questions:
- Identify and describe your target market
- Determine whether you can segment your market into customer groups having similar needs and wants
- Identify the criteria that you will use to evaluate potential markets.
- Describe the organizational buyers and/or consumers of your product or service
- What factors that influence their purchasing decisions.
- Discuss how these factors will impact your marketing strategy.
- Analyze your current and projected competitors and define the competitive landscape for your product or service.
- Be prepared to answer my and the classes questions (which should be used to refine the lessons learned paper)
- Also make sure to rotate presentation duties so that I can see each team member in action