Next Africa Book Study Vol 17 - Global Impact of African Film and AfroBeat Music

Next Africa Book Study Vol 17 - Global Impact of African Film and AfroBeat Music - Our studies into this dynamic book just keep on expanding. We return today to the growing global influence of African culture with detailed looks at the growth of Nollywood and African film and TV production. Much of its success is based on the very factor holding it back. Yet, we see multinationals moving in to make up for the deficit while showing us how to do it in a way that doesn't lose 99% of its revenue to illicit sales of media products. Going further, Nigerian AfroBeat music is now showing the same explosive potential as did reggae and dance hall in the 1970's and 80's. How can we learn our lessons, apply the new technologies of digital rights management and take our own creativity to a great level of economic success and sustainability? The possibilities are endless but this will not happen in a vacuum. We have simply got to get on the page to control this immense wellspring of African art and creativity. (LIBMP3-3488-Q)