MKT-607 Module 4 DQ 2 - Selden and McMillan, in "Manage Customer-Centric Innovation…..
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MKT-607 Module 4 DQ 2
Marketing Management – Product and Pricing Strategies
Grand Canyon University
Selden and McMillan, in "Manage Customer-Centric Innovation—Systematically," contend that customer-centric innovation will better sustain a company. Using your own experience and other resources, do you agree? Provide examples and supporting evidence from multiple sources to support your position.