Marketing Your Resume Clients With Stories

Storytelling is a powerful technique in marketing -- and it's especially important in positioning your clients in their job search. This special report addresses how to create truthful, credible stories that are interesting, informative, and compelling enough to get hiring managers to take action. Topics include:

• What to include in your stories. 

• Steps to writing a credible story that will get your client hired. 

• Common mistakes in crafting your client's career story. 

• When visuals aren't necessary. 

• Ways to repurpose content and get more out of each story. 

• The most important factors in communicating your client's story.