Trophy Effect Chapters 1-3
The Trophy Effect is an innate, subconscious force that causes human beings to focus on their shortcomings (what's wrong), rather than on their accomplishments. As a result, we are inclined to feel more doubtful than hopeful and are more likely to give up on things rather than stay the course. Moreover, becuase The Trophy-Effect is tied directly fo our survival instinct (our "reactionary mind"), it is so well concealed that we are not even aware that it is occurring. Therefore, we do not know that The Trophy Effect is something over which we can exercise full autonomy by simply discovering how to do so!