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Are you reaching your customers personally and generating sales and repeat customers as a result? No matter how good your web graphics are, or how interesting your sales copy is, nothing can compare to hearing a real voice.
In the world of online marketing, credibility is key to getting customers to buy. Most people are hesitant to pay for services or products from a nameless person they don’t know, and whose voice they’ve never heard. When you add your voice to your web site, your customers can connect with you on a more personal level and overcome one of the biggest barriers to buying online. This will always have the advantage over “cold” marketing techniques such as static pictures and text.
If you thought that recording audio files for your site has to be difficult, expensive or involves monthly fees, think again. You need to read the information below, because it could change the way you market online forever.
If your site doesn’t have audio, it’s going to be outdated soon. Maxtor Corporation and TrendFocus recently did a study of why the demand for larger hard-drives in computers is increasing at unheard of rates in recent years. The biggest factor? People want space for audio and video files, and computers that can hear them. People are looking for increased media when they go online-and computer sales trends are reflecting this.
They also predicted that while most web sites today use text and graphics, consumer trends are showing that in the very near future, online shopping will be propelled by increasing amounts of audio and visual features. The ecommerce and marketing site that fails to offer these features to an increasingly multi-media hungry audience will be left behind.
