Customer Centric Innovation | Documents and Forms | Business

Customer Centric Innovation

Customer Centric Innovation PLDZ-26 Instant Download Price
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Successful marketing of a new product relies on many factors.  For example, a purchaser’s prior experience with customer service at the retail outlet can flavor the consumer’s impression of the product either favorably or not.  With over 100,000 distinct items cluttering the shelves at a typical retail outlet store, customer service differentiates where the products themselves fail to offer consumers an advantage.



Failed Market Research is an oft-quoted reason for NPD failure.  Merle Crawford presents data demonstrating that between one-third and one-half of all new products fail.  In fact, conducting certain phases of Market Research, like the concept test, during the early stages within the NPD Process is a trademark of successful New Product commercialization. 



1.     Identify Opportunities



2.     Interact Frequently



3.     Inspire and Delight



Customer-centric innovation focuses on the total customer experience, designs in emotional aspects of the product and yields a flexible customer interaction.



 

Successful marketing of a new product relies on many factors. For example, a purchaser’s prior experience with customer service at the retail outlet can flavor the consumer’s impression of the product either favorably or not. With over 100,000 dist
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