Marketing and Promotion for Crafts
An essential guide to selling for all makers
Practical and authoritative advice from an experienced exhibition organiser, gallery owner and
What to do and, equally important, what not to do, to improve your image, your
marketing skills and your public relations.
How to set up and run your own exhibitions successfully.
Covers: marketing, sales opportunities, exhibition organising, approaching the media, finance,
creating a customer base, public relations, etc.