"Is There Only One Buy Now Button On
Your Page? If You Think So, You Are Flushing Good Money Down The
If you are anything like the thousands of other Internet
Marketers I've met with, I'm sure that you kill yourself working 12 hour days to
ensure that you are driving enough traffic to your website to make it
profitable. You probably wrack your brain thinking up new traffic driving ideas
and spend hours analyzing your conversion numbers to make sure that you are
making the amount of money that your site ought to be making.You know, one of my websites had just such a problem and in
correcting it, I figured out one of the most tightly controlled secrets in the
IM business. If you listen closely, I'll do my best to explain everything to
It all started when one of my affiliate sites actually did
have a glitch on it. It wasn't a payment glitch, but a counter problem. I
started sending traffic to the site and I realized that my conversion rate was
nearly double what it normally was. So, as you can probably imagine, I got
When after a day or two of driving traffic and seeing my
conversion rate hover between 6 and 10% I knew that something was much too good
to be true.
I was selling online for a couple of years at this point and
I pretty much had my business on autopilot. I knew what to do to make money and
I knew which tricks worked. There wasn't a lot of creativity in my business and
things ran fairly regularly.
I hate to say it, but I was getting bored with my work
online. I was making a decent salary, but not the huge payday that I was
searching for when I started. I thought working as an Internet marketer would be
fun, exciting and profitable, but it really became mundane and boring. I was
starting to think about doing something else...that is until I saw my conversion
rate shoot to 10%.
When I saw the 10% conversion rate, I didn't believe it at
first. I knew that I had driven a ridiculous amount of traffic to the site and
if all those people were converting at such a high rate I clearly stumbled upon
something very, very powerful. I quickly scanned my site to see what I was doing
The rush of adrenaline I experienced was overwhelming. I
didn't know what to do first. I checked my site over and over again and I
couldn't find anything different than the other hundred or so sites I've put up
over the years. Everything looked to be the same.
Something clearly wasn't, since my customers were buying at
an alarming rate. My heart was pumping and I couldn't believe how exciting
marketing was to me again. I couldn't wait to put a new affiliate site up to see
if the results were the same.
I started pumping more and more traffic to my site, working
day and night (almost non-stop) to take advantage of this mysterious
After two days of busting my hump to exploit this site as
best as I could, I realized why my site was converting so well. I wish it really
was due to a magical trick I learnt, but alas, the reason my site was converting
was because I put my statcounter in the wrong place. My counter was only
recording a fraction of the hits that it should have been. Once I fixed the
problem, my excitement turned to annoyance when I saw my conversion level drop
down to modest, regular and expected proportions.
In the end, I made a little bit more money than I normally
would have, but the memory of the excitement was still with me. I knew that
excitement existed on the Internet, I just needed to find it. I also knew that
there was a way to boost my sales...there was an important lesson for me in this
fun-filled couple of days. I just needed to find it.
For the next week all I could think about was my 10%
conversion rate. I knew that it was an inflated number, but I couldn't get the
concept of converting that many people out of my mind. The truth is, it wasn't
the conversion rate that obsessed me, but the way the numbers were
I knew that the only reason my conversion rate was that high
was because I wasn't recording the hits correctly. I had more traffic and my
real conversion rate I'll probably never know, but the faulty tracking system
manipulated the numbers to make it appear I was doing much better than I really
was. This is the thought that kept kicking around in my head....manipulation of
The more I thought about it, the more I started manipulating
other numbers. Even theoretical, the concept wouldn't leave my head. What if
instead of the tracker not counting every hit, but it counted every hit twice?
What if my tracker didn't count every sale or what if it counted every sale
twice...these were ideas that I didn't think had any realistic use, but kept
circling my brain. I wondered if there was a way to turn these concepts into
I kept returning to the idea of my tracker counting each
sale twice...or better yet, if each customer bought twice. The numbers jumped
out at me and made me realize that this is where the big money was made. The
more I started thinking about it, the more excited I got. I really started
wondering, can I sell to the same customer twice?
I quickly took out a pen and paper, did the math and
realized how much more money I could make if I applied a simple 50% second
product conversion rate. It was then that I started realizing how I could really
make the kind of money I dreamed of online.
I started building my websites and driving the traffic to
buy a different product from me after they purchased the first product. I was
utilizing upsells, downsells and One Time Only Offers. I searched and found
every after-sale technique available and applied it to my online
It took some time, but I finally perfected the process. I'm
now able to sell two, three ever four different products in the same
transaction. Each customer of mine is squeezed until there isn't any money left
to spend and I'm sitting pretty, finally happy to be working online.
"Let Me Show You How To Squeeze
Every Dime Out Of Your Customers Too!