Market Research Plan Templates | Software | Software Templates

Market Research Plan Templates

Market Research Plan Templates PLDZ-2 Instant Download Price
In Stock
$ 9.99 USD
Klariti.com
Buy and Download Description

Market Research Templates


This Market Research Template Pack
includes 12 templates (10
Word + 2 Excel).
You can use these templates, forms, checklists, and questionnaires to
gather, record, and analyze data so you have the information you need to
drive your Business Plan and Marketing strategies forward.


Template Pack


This template pack
includes:


  • Market Plan Template
    (16 pages)
    Use this template to capture 1. Why You Need Research,
    2. Who You Want to Target, 3. How to Plan 4. Collect Data, 5. Analyze
    Data, 6. Report Findings, and 7. Make Decisions.
  • Market Plan Brief
    Template (6 pages)
    Use this document to brief Consultants on your
    Market Research requirements.
  • 10 Free
    Templates
    including Brand Loyalty Survey, Competitor Analysis,
    Demographic Comparison, Demographic Profile, Industry Analysis
    Checklist
    , Market Planning Checklist, Cost Analysis, Market
    Research Spreadsheet, Market Survey, and a Project Plan.

Table of
Contents


The Market Research Plan
(MS Word, 16 pages) contains the following chapters. The other
checklists, questionnaires, surveys and templates are listed below. 


1 Executive Summary

1.1 Goals

1.2 Points Of Contact



2 Market Research Plan

2.1 Stage 1 – Why You Need a Market Research Plan?

2.2 Stage 2 – Who are your Customers?

2.3 Stage 3 - How Are Your Going To Get The Information?

2.4 Stage 4 – Collect Data

2.4.1 Train Your Staff

2.4.2 Make it Sharable

2.4.3 Avoid Corrupt Data

2.4.4 Design Carefully

2.5 Stage 5 – Analyze Data

2.6 Stage 6 – Generate Report Findings

2.6.1 Descriptive Data Analysis

2.6.2 Inferential Data Analysis

2.7 Stage 7 – Choose Best Strategies



3 Market Plan Budget


Why Use a
Market Research Plan?





As a small business owner, you're looking for ways understand:


  • Who are your current
    customers and potential customers?

  • What do I really know
    about them? Where do they live? Do they prefer to shop online or
    offline?

  • What do they want to
    buy?

  • What is their average
    income? What’s the disposable income?

  • What type of products
    do they have (Skoda), like to have (slightly bigger Car), and aspire
    to having (BMW)?

  • How much are they
    willing to pay for my products?

  • Can they find my
    products where they go shopping? If not, why?

  • What do they think of
    my business? Do they think we’re reliable, trustworthy, good value?

  • How does my business
    compare with my competitors?


Moving Targets


Marketing Research deals
with moving targets. Last year you couldn’t give away Tablet PCs. Then
Apple launched its iPad. Suddenly everyone wants one.


Marketing research looks
at what makes people choose to buy one product over another. What
makes them suddenly switch brands? What makes them recommend one product
over another?


To do this you need to
gather facts, examine opinions and organize them in a structure manner.
This lets you drill down and see what makes people want to buy - not
just what you want to sell them.

Market Research Templates This Market Research Template Pack includes 12 templates (10 Word + 2 Excel). You can use these templates, forms, checklists, and questionnaires to gather, record, and analyz
Recent Reviews Be the first to Review this product!
0 0 0 0 reviews