Advertising. Direct-Mail and Mail-Order. Everything You Need To Know About Creating Adverts And Mail-Shots That Get Results.
If you run any kind of business then you will know that it is extremely difficult to make advertising pay. In other words advertising very rarely recoups its cost in terms of business and enquiries. This Manual explains
how you can make your advertising pay. It was written with all businesses in mind, large and small. Section one of the manual covers:
How to write advertisements that generate leads.
A little bit of (non-scientific) psychology. So you understand what goes on in someone?s mind when
they read your advertisements.
How to dramatically increase your response rates to your advertisements.
Ten golden rules for creating ?killer? adverts.
Where to advertise for maximum results, and where not to advertise under any circumstances.
Why it is sometimes more expensive to buy cheaper advertising space.
How to place adverts below normal advertising rates and make your advertising pay.
It is a fact of life that many advertisements fail to generate the anticipated response. Mainly this is because the advertisement was very poorly constructed, or was placed in the wrong media. Sometimes failure is be-
cause the product, service or consultancy you are advertising is not really suitable for advertisement in the traditional sense. Thinking that you can easily make money by advertising your products, services or consultancy is an easy trap to fall into. We see other people?s advertisements and naturally assume they are making
money. Many thousands of pounds are wasted every year on advertising by people who would be better off directly targeting their clients. Section two of the manual deals with Direct-Mail and covers:
The Three most important aims one should have in mind when writing to clients, customers.
A little bit of (non-scientific) psychology. So that you can get people to read your letters and want to buy your products or services.
Six golden rules for writing direct-mail.
How to calculate if you can make a direct-mail campaign recoup its cost.
The features of a good direct-mail letter.
How to make a great deal of money out of your list of customers by selling their names and addresses.
This manual is worth many thousands of pounds in wasted money. Furthermore, if you are looking for a business to run from the comfort of your own home with little or no capital this is the manual for you. The
advantages of this business are: There is no need to rent expensive premises, or employ staff until you are successful. You can make more money in one evening, than you do in one month of slogging your guts out for someone else. Mail-Order and Direct-Mail are huge growth areas, if you get it right you can make millions and millions of pounds out of it. I am not exaggerating. Lots of other people have. This business offers a positive cash flow. This means your customers pay first and then receive their goods. In most other businesses you have to supply your goods or services first, then grow old waiting for them to pay you. In this business you wake up every morning to a stack of letters all containing money. You can easily find yourself at the stage where you have to employ someone just to count and bank your cheque's. Believe me, there is nothing like the feeling of counting hundreds and hundreds of cheques and Postal Orders everyday. Another advantage is that it is the cheapest business I know about in terms of capital required to get going.
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