Imagine having people come to your site, not just ready but eager to buy.
Imagine having people pay you to speak to your audience or to have companies give you free tickets just to show up to their event.
Imagine becoming a well known, even famous, expert, faster than you could ever imagine.
You see, it's not just about getting more traffic.
The truth is, anyone who can read English fairly well can figure out how to get decent traffic, whether from free sources or from advertising. (Of course, traffic that is merely decent gets you only okay sales- and that's if you're lucky. But that's another topic for another day. )
If you want a lot of traffic, a lot of Great traffic, that will result in a lot of sales, and subscribers, or people who click on ads, you need an edge. The economy is getting better, and that will help us all dramatically. But the internet is a buyer's market - no matter what it is you're offering, there's another option out there for the people you're serving.
Take a look at my business. I specialize in traffic solutions. And what happens when the economy gets rocky or if the big gurus run out of ideas? They sell traffic products. I'm always in direct competition with people who have more money, more connections, or have been around longer.