You have probably been taught to use traditional marketing methods like expensive paid advertising and direct mail to promote your salon and spa business. While these efforts can work with varied results, the internet provides a vast array of opportunities that you can implement at a fraction of the cost of traditional advertising.
Your website should be a client-generating tool that fuels your profits and keeps your schedule filled with appointments. This revolutionary guide is loaded with strategies that you can begin to use immediately to turn your website into a traffic-generating machine. Also included are worksheets, industry-specific examples and dozens of resources to make it easy for you to begin optimizing your site immediately.
You will learn how to:
¨ Transform your website from a static brochure into a powerful web portal
¨ Implement ecommerce sales for gift certificates, services and products
¨ Optimize your website to achieve top ranking in the search engines
¨ Leverage social media sites like Twitter, Facebook and LinkedIn to attract new clients and engage your existing clients
¨ Take advantage of e-mail marketing campaigns that command instant results
¨ Launch a blog to engage site visitors and showcase your services
¨ Manage paid search engine placement via pay-per-click campaigns without breaking the bank
You don’t have to spend tens of thousands of dollars to drive traffic to your website. The strategies detailed here are not only effective, they are affordable and most can be implemented and managed by your in-house staff. If you are ready to take your salon and spa business to new heights, this book will help you unleash the power of the internet.