Mueller - Chapter 09 | eBooks | Non-Fiction

Mueller - Chapter 09

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Two Careers in the Market Economy

In this chapter I want to examine how two managers, with different professional trajectories that shaped their hopes and expectations towards the multinational corporation, enacted the corporate philosophy. This philosophy presented the new power relationships as being for the best of everyone. Was the staff convinced by it, did they endorse it, and was this philosophy therefore functioning like a hegemonic ideology in the Gramscian sense (Gramsci 1959: 344)?

Two Careers in the Market EconomyIn this chapter I want to examine how two managers, with different professional trajectories that shaped their hopes and expectations towards the multinational corporation, enacted the corporate philosophy. This p
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