Two Careers in the Market Economy
this chapter I want to examine how two managers, with different
professional trajectories that shaped their hopes and expectations
towards the multinational corporation, enacted the corporate
philosophy. This philosophy presented the new power relationships as
being for the best of everyone. Was the staff convinced by it, did they
endorse it, and was this philosophy therefore functioning like a
hegemonic ideology in the Gramscian sense (Gramsci 1959: 344)?