Hochinauf's Mission in East Germany
expansion of the business into East Germany was supported by Western
managers' conviction that, along with its economic and commercial
goals, Hochinauf had a cultural, and even civilizing, mission to fulfil
in the East. Against the irrationality and arbitrariness of the planned
economy, as they perceived it, the managers laid down an enlightenment
idea of man, based on economic rationalism, optimism and individualism.
In their opinion, capitalism had clearly won the battle between the two
systems. They therefore wanted to 'help the losers' make the leap into
the market economy and create the basic cultural, legal and social
conditions that this would require.