Mueller - Chapter 08 | eBooks | Non-Fiction

Mueller - Chapter 08

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Hochinauf's Mission in East Germany

The expansion of the business into East Germany was supported by Western managers' conviction that, along with its economic and commercial goals, Hochinauf had a cultural, and even civilizing, mission to fulfil in the East. Against the irrationality and arbitrariness of the planned economy, as they perceived it, the managers laid down an enlightenment idea of man, based on economic rationalism, optimism and individualism. In their opinion, capitalism had clearly won the battle between the two systems. They therefore wanted to 'help the losers' make the leap into the market economy and create the basic cultural, legal and social conditions that this would require.

Hochinauf's Mission in East GermanyThe expansion of the business into East Germany was supported by Western managers' conviction that, along with its economic and commercial goals, Hochinauf had a cultural, and even civilizing, mission to fulfil
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