Joergensen - Chapter 03 | eBooks | Non-Fiction

Joergensen - Chapter 03

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Contesting Pragmatism

At this time, the baby boomers had come of age. The big generation born in the 1940s now entered adult – or semi-adult – society filling the expanding educational systems and providing the market with a large and fairly affluent group of consumers. Cultural phenomena such as the Beatles and the Rolling Stones became signals of a new and distinctively young lifestyle. Against the background of an ageing political elite and the lifestyle of the parents' generation, the baby boomers appeared not only to have a different aesthetic taste, but also a completely different conception of society and their role in it. They had grown up in a world so politically and technically different from that of the pre-war years that their experience seemed almost incompatible with that of prior generations.1 Contemporaries used the term ‘generation gap' to describe this mismatch between the world views of the old and the young.

Contesting PragmatismAt this time, the baby boomers had come of age. The big generation born in the 1940s now entered adult – or semi-adult – society filling the expanding educational systems and providing the market with a large and fairly afflu
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