Gudeman - Chapter 10
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The Money Rhetoric in the United States
Ruben George Oliven
United States is frequently depicted as a country where monetization -
the increase in the proportion of all goods and services bought and
sold by means of money - has taken place. Money has become a central
value, and commoditization has fully extended to all spheres of life.
In this sense, it vindicates Marx's idea of the Vergeldlichung
(monetization) of society. In reality, this process is much more
complex, as Zelizer (1994) has shown when she argues that there are
different sort of monies such as gift certificates, Christmas savings
accounts, and food stamps.