Gudeman - Chapter 09
The Persuasive Power of Money
this chapter, I will try to account for money's power to influence our
minds and social relations. It would be easy, but misleading, to argue
that money's ability to persuade is a universal characteristic. The way
money persuades is historically relative - very different for Adam
Smith than for Maynard Keynes and even more for us who live in the
digital revolution and the expansion of virtual society it entails.
Moreover, the fetishism that grants money a quasiindependent role in
human affairs needs to be exposed for what it is. People make and use
money, not the other way round; but sometimes it feels like we are more
acted upon than acting. Money conveys meanings at the same time as it
negates them; it has - or is thought to have - both structure and
agency at once.