Gudeman - Chapter 09 | eBooks | Non-Fiction

Gudeman - Chapter 09

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The Persuasive Power of Money

In this chapter, I will try to account for money's power to influence our minds and social relations. It would be easy, but misleading, to argue that money's ability to persuade is a universal characteristic. The way money persuades is historically relative - very different for Adam Smith than for Maynard Keynes and even more for us who live in the digital revolution and the expansion of virtual society it entails. Moreover, the fetishism that grants money a quasiindependent role in human affairs needs to be exposed for what it is. People make and use money, not the other way round; but sometimes it feels like we are more acted upon than acting. Money conveys meanings at the same time as it negates them; it has - or is thought to have - both structure and agency at once.

The Persuasive Power of MoneyKeith HartIn this chapter, I will try to account for money's power to influence our minds and social relations. It would be easy, but misleading, to argue that money's ability to persuade is a universal characteristic.
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