Gudeman - Chapter 08 | eBooks | Non-Fiction

Gudeman - Chapter 08

Gudeman - Chapter 08 GudemanEconomic_08 Instant Download Price
In Stock
$ 9.00 USD
bbks@berghahnbooksonline.com
Buy and Download Description

Mass-gifts

On Market Giving in Advanced Capitalist Societies

In this chapter, we focus on the rhetorical dimension of the classic anthropological distinction between "gifts" and "commodities" that goes back to Marcel Mauss' canonical essay "The Gift." Anthropologists previously discussed "gifts" and "commodities" as two substantial types of exchange, each involving a different setup of relations between the two sides to the transaction and between them and the object being exchanged. Our concern here, however, is with rhetoric in its classic sense as the art of persuasion, drawing on emotions, shared understanding, etc. Having noted the rhetorical distinction between gift and commodity, we chose to focus specifically on the usage of the notion of "gift " to persuade buyers in the Israeli and US market economies to buy various commodities.

Mass-giftsOn Market Giving in Advanced Capitalist SocietiesNurit Bird-David and Asaf DarrIn this chapter, we focus on the rhetorical dimension of the classic anthropological distinction between "gifts" and "commodities" that goes back to Marcel Ma
Recent Reviews Be the first to Review this product!
0 0 0 0 reviews