Gudeman - Chapter 03 | eBooks | Non-Fiction

Gudeman - Chapter 03

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When Rhetoric Becomes Mass Persuasion

The Case of the Concept of Interest

This story has a macro dimension as well as a micro dimension; and in this article, I will focus on the latter. I am more concerned with the confusion caused by ideology intruding on other disciplines than with the evolution of neoliberalism and why there exists a certain affinity between its ideas and those in the economics profession. By taking a close look at one key concept in economics, interest, I propose to work out my argument about the spillover of economic ideas into political ideology.1 I will first show how economists appropriated and transformed the concept of interest for their own use, which they did very successfully; however, the product of their efforts was a singularly nonsocial concept of interest, which is not suitable for use in the other social sciences�even if the rhetoric has been persuasive.

When Rhetoric Becomes Mass PersuasionThe Case of the Concept of InterestRichard SwedbergThis story has a macro dimension as well as a micro dimension; and in this article, I will focus on the latter. I am more concerned with the confusion caused b
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