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Gudeman - Chapter 02

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Simplicity in Economic Anthropology

Persuasion, Form, and Substance

Taking such a view separates rhetorical form from communicative substance. This separation of form and substance is familiar in Western academic thought, but, on closer inspection, it is not always so clear. This chapter presents a case where that separation dissolves. It does so by considering simplicity in intellectual debate. On its face, simplicity is a matter of form rather than sub stance, and it is potent rhetoric: simple arguments and pithy aphorisms appeal, it seems, in and of themselves. However, simplicity is not only formal, for it is associated with some substantive positions.

Simplicity in Economic AnthropologyPersuasion, Form, and SubstanceJames G. CarrierTaking such a view separates rhetorical form from communicative substance. This separation of form and substance is familiar in Western academic thought, but, on clo
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