Gudeman - Chapter 02
Simplicity in Economic Anthropology
Persuasion, Form, and Substance
James G. Carrier
such a view separates rhetorical form from communicative substance.
This separation of form and substance is familiar in Western academic
thought, but, on closer inspection, it is not always so clear. This
chapter presents a case where that separation dissolves. It does so by
considering simplicity in intellectual debate. On its face, simplicity
is a matter of form rather than sub stance, and it is potent rhetoric:
simple arguments and pithy aphorisms appeal, it seems, in and of
themselves. However, simplicity is not only formal, for it is
associated with some substantive positions.