Gudeman - Chapter 01 | eBooks | Non-Fiction

Gudeman - Chapter 01

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Introduction

In this book, we have approached these issues by asking a new question. Why is economics persuasive? How does it convince us? Or, what persuades us to participate in everyday economic life? We are not asking about the persuasions given by market incentives or about individuals balancing rewards and costs in their decisions, as in the language of economists, but about the persuasions of economy that stimulate, focus, cajole, and invite us to act in certain ways. This rhetoric is public and private, as well as spoken, written, and acted. Such persuasions oft en lie hidden in the gap between economics and anthropology.

IntroductionStephen GudemanIn this book, we have approached these issues by asking a new question. Why is economics persuasive? How does it convince us? Or, what persuades us to participate in everyday economic life? We are not asking about the p
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