Gudeman - Chapter 01
this book, we have approached these issues by asking a new question.
Why is economics persuasive? How does it convince us? Or, what
persuades us to participate in everyday economic life? We are not
asking about the persuasions given by market incentives or about
individuals balancing rewards and costs in their decisions, as in the
language of economists, but about the persuasions of economy that
stimulate, focus, cajole, and invite us to act in certain ways. This
rhetoric is public and private, as well as spoken, written, and acted.
Such persuasions oft en lie hidden in the gap between economics and