Strecker - Chapter 03 | eBooks | Non-Fiction

Strecker - Chapter 03

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Homo Rhetoricus

The last decades of the twentieth century witnessed a "renaissance of rhetoric" (cf. Plett 1994), or "rhetorical turn" (Simons, ed. 1990), that has affected not only literary studies but also law, theology, aesthetics, philosophy, economics, politics, and even the natural sciences. The idea that cultures are rhetorically constituted is, of course, not new, and there have been various earlier attempts to address the subject — for example, Plato, Nietzsche, Burke, Heidegger, Gadamer, and others. But I think that there still is much to gain by rethinking this time-honored topic, and in this paper I will explore the possibility of a more comprehensive rhetorical theory of culture that characterizes our species as homo rhetoricus.

Homo RhetoricusPeter L. OesterreichThe last decades of the twentieth century witnessed a "renaissance of rhetoric" (cf. Plett 1994), or "rhetorical turn" (Simons, ed. 1990), that has affected not only literary studies but also law, theology, aest
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