This collection, regularly priced at $197 is on sale for $47!
The Secrets of Social Media Power collection includes:
- The 7 Deadly Mistakes Business Owners Unwittingly Make that Kills Their Social Traffic Potential [mp3]
- How to Become a Master of Social Power Part One: The Other Secret to Social Media [mp3]
- How to Become a Master of Social Power Part Two: the 8 Steps to Massive Influence [mp3]
- The Secrets to Social Power, Popularity and Profits on the New Social Web [pdf]
Below is an Excerpt from "The Secrets to Social Power, Popularity and Profits on the New Social Web [pdf]".
What Is The Secret to Social Media?
What is the big deal here? What is the secret to social media? Who cares about being able to get more exposure on social media sites, instead of just links?
You should, if you want to make your social media participation results in more profit from your business. Social media has advanced to the point that the term is almost an oxymoron - all media is now social, whether it was intended to be or not.
If the content on your site isn't part of the social web, by taking the link into a shareable system, any visitor to your site can make your site's content social. There's not really a line between what part of the web is social, and what part isn't.
In light of that fact, we're all faced to make nice with the new playbook. And if we're going to play in the social media yard, we might as well make the most of the experience, right?
And yet, how is this achieved? How can you get to the front page of Digg, or the popular Buzz section of Stumbleupon? How do you get people to retweet you? Is any of that important?
Well yes, it is. Either you or your competitor is going to find a way to leverage the efforts of prospects, customers, clients and/or fans to bring more exposure, and thus more profit, to the business in question.
Unlike in the case of RSS, if only one of you does something, the first mover will win. However, if your competition decides to join you in competition for social exposure, if you don't know the terrain, you could very well be screwed.
While just being RSS-enabled and promoted may have been enough in the early days of blogging, being "social-enabled" is not enough as the web as a whole matures into the social age.
To head your competition off at the pass, the smart thing to do is to not only get up and running as quickly as possible. In addition to this, you want to connect with and leverage powerful allies that the other person won't have as soon as possible.
You can't just be on Twitter and expect to be successful, even with huge numbers of followers. As many popular bloggers point out, most of their successful twitter promotion is not from their own tweets.
So where does it come from? Other people stating approval and spreading awareness about your brand. And again, it's not about having big numbers - people who act upon all the information they find in Twitter are in the minority, even when it comes to clicking on links. And of those, the most powerful are the ones who can inspire action in masses of other people to take action on your tweets.
These people are the social media influencers. Social media influencers are the top users of social media sites. They have networks that are partly visible to anyone who browses their account. This is usually only represents a small part of their sphere of influence. Many times the most powerful members of their network won't even be directly linked to them, in order to protect the investment they've made in that relationship becoming known, and therefore, vulnerable.
Does that mean you should become a social media influencer yourself? Yes, but not in the way you think.