Selling to the Japanese Market

Selling to the Japanese Market SelJ


Selling to the Japanese Market Contents :

Distribution systems                    Convenience stores
Japan's high prices                     Direct marketing
Quality vs. quantity                    Mailing lists
Product localization                    Mailing costs
Trading companies                       Catalog shopping
Wholesalers                             'Shop America'
Retailers                               Payment methods
Returned goods                          Credit cards
Retailer rebates                        Telemarketing
Retail price maintenance                Toll-free numbers
Anti-Monopoly Law                       Door-to-door sales
The Fair Trade Commission               Pricing
Product distribution                    Price fixing
Retailers vs. manufacturers             Advertising styles
The Large Store Law                     Ad agencies
Store hours                             TV, radio and print advertising
Department stores                       And more ... (one 55 min. tape)
Consignment sales

Selling to the Japanese Market Contents : Distribution systems Convenience stores Japan's high prices Direct marketing Quality vs. quantity Mailing lists Product localization
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