How many times have you heard, "The money is in the list!" - - at least once or twice?
The problem is that building a list takes time, and building a targeted list takes even more time! But a technique was developed a while back that some top marketers have been using to filter out the "tire kickers" and build a targeted list - - all at the same time.
Jonathan Mizel calls it a "Name Squeeze(tm)" page - - Alex Mandossian calls it a "shy yes" page. In essence it''s a "forced opt-in" page.
You require a prospect to give you their name and email address before giving them more information. Yes, before they even get to see the sales copy!
Common Sense Out The Window!
Yes, common sense says that if you require someone to give their contact information you''ll make fewer sales. In fact, if you listen to certain people on the marketing forums you''d think *nobody* gives their info in order to read a sales letter.
But they''re absolutely wrong. 100% wrong, no matter how much they bluster and shout. Here''s what actually happens...
1. People come to your opt-in page and see what you''re offering - - more information, free ebook, special report, etc.
2. Tire kickers go away because they don''t want to give up their contact info. But people who really are interested in the subject know it''s a good trade.
3. Fewer people end up reading your sales letter, but the ones who do are prequalified and so your conversion rate actually increases.
The net result is that your number of sales stays about the same or is slightly higher - - and your list grows *very* fast! And you know the people on that list are really interested in the subject matter.
Here''s Where Sonic Opt-In Comes In