Cefkin - Chapter 04 | eBooks | Non-Fiction

Cefkin - Chapter 04

Cefkin - Chapter 04 CefkinEthnography_04 Instant Download Price
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Buy and Download Description Though anthropologists and ethnographers have been working in global companies for a long time, they have recently attained an unaccustomed prominence. "Corporate ethnography," "industrial ethnography," and "business ethnography" have become buzz words in corporate circles and among business journalists. At the same time, among anthropologists and the many ethnographers from other disciplines who work in corporate settings there is a new recognition that major changes are occurring in the investigative methods we employ, the representations with which we convey what we see and hear, the relationships we maintain with funders, how we position our projects and ourselves — all these have a somewhat different ring. Representational forms and tools, such as experience models (Jones 2006; Blomberg, Burrell, and Guest 2003; Beers and Whitney 2006), opportunity maps, or representations of economic ecosystems (Thomas and Salvador 2006) are clearly a step beyond conventional ethnography; digital ethnography. Though anthropologists and ethnographers have been working in global companies for a long time, they have recently attained an unaccustomed prominence. "Corporate ethnography," "industrial ethnography," and "business ethnography" have become buzz
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