Destroy The Doubt
DESTROY THE DOUBT
The In’s and Out’s of a Money Back Guarantee
Money back guarantees work because people are more likely to
purchase from you if they perceive the purchase to be risk free. First
off, most of your prospects will already be skeptical of buying over
the internet. A money back guarantee goes a long way toward
removing their risk. Secondly, a guarantee will help overcome
frequent objections many prospects face before making a purchase.
Guarantees also increase the professionalism of your website. In
fact, a guarantee is probably one of the most important aspects of it.
Prospects want to know that you will “put your money where
your mouth is.” The confidence you have in your own product will
help your customers feel at ease, leading to more sales.
If you can’t stand behind your product with a guarantee of some
sort, most people will question your offer. Even worse, they will
purchase from a company who does (don’t line your competitors
pockets by forgetting this crucial piece of the