Google Adwords Primer
Here is just a small sample of the things you will learn in "Google Adwords Primer":
Absolutely everything you need to know about Google Adwords and PPC advertising before you get an account and get started This will answer all the remaining questions you still may have about Adwords and PPC
What you need to know about setting up your first Adwords campaign and exactly how it's structured PLUS tips on how to manage your Adwords account and campaigns.
The proper way to do key word research for your PPC advertising campaigns no more coming up with key words off the top of your head, this is the fast and efficient way to get the job done
How to find cheap but targeted key words to bid on – if you plan to inter a hot market like weight loss or discount travel you can end up spending a fortune on PPC advertising by bidding on key words that cost as much as $5, $10 or even $20 dollars per click!
How to increase your click through rates by using negative key words this is something you must learn to implement if your want your advertising to be as targeted as it possibly can
Learn which types of key words are more profitable than others not all key word are equal, and some can generate considerably more profit than others
How to write profitable Google Adwords ads this is something you should learn to do if you want to attract the kind of visitors that are willing to spend money on your products
Exactly How to write powerful Adwords ads that attract people's attention!
Setting your maximum cost per click and daily spending budget setting the right maximum cost per click pricing can increase your ads exposure, click through rate and actually lower your expenses!
How To track your ads performance and conversion rates this will allow you to identify the ads that do well and the ones that do poorly, so you can simply erase the ads which are eating up your money and create new ones
And much, much more!
To put it in simple words: you will learn absolutely everything you need to know about successfully using Google Adwords to drive highly targeted traffic to your website ... and more sales in your shopping cart!