An ezine is an electronic newsletter delivered directly to subscribers.
Ezines may be delivered in “text only,” “HTML” or “on-line” formats.
Ezines are a cost effective, proactive way of advertising to specific target
With spam on the increase – and the increase in filtering systems to
block it – ezines face increasing problems getting their message through.
Although ezines are requested by the reader and feature information that
the reader is looking for, delivery rates are still a challenge.
The good news is that you don’t have to depend on someone finding you
as you do with search engines. Ezines are a proactive advertising
medium which means that you can go straight to your prospective
customers whenever you want to reach them.
If there is a market for your products and services, there is an ezine to
cover that market. You can reach thousands of people who are interested
in what you have to offer.
Another bonus is that almost all ezines are archived on the Web. That
means that your ad will be viewed by potentially thousands of people
over an extended period of time, so make sure that you don’t date your
advertisement. Your ad may be around for years.
Key factors in maximizing your Ezine Advertising results include:
? Finding Ezines that match your target market
? Writing Compelling Headlines
? Using copy that works for a particular type of advertising
? Testing results
? Determining what advertising is cost effective
? Repeating advertisements that work
? Capturing contact information for every lead
? Repeatedly selling to all leads that are captured