Mead - Chapter 06
This compendium of practical wisdom illustrates Mead's skills as a
public anthropologist urging a general audienceâ€”in non-technical,
concrete terms — to become less ethnocentric and less tempocentric.
Here Mead — who had been one of the key founders of the subfield of
"applied anthropology" in America twenty-odd years earlier — provides a
comprehensive catalog of experiencebased examples to demonstrate why
both centrisms are inappropriate. Note, for example, how she resists
tempocentrism in urging the widespread use of the computer as a tool
for development planning — even though she herself did not use this new
device at that time — or, as it turned out, ever.