Harbottle - Chapter 08 | eBooks | Non-Fiction

Harbottle - Chapter 08

Harbottle - Chapter 08 HarbottleFood_08 Instant Download Price
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Buy and Download Description The popularity of ethnic foods in Britain has soared over the past twenty years or so. Italian, Indian and Chinese dishes have now become well-established favourites, such that, as I mentioned in the last chapter, curry now threatens to replace roast beef and yorkshire pudding as the national dish. Recently other food traditions, notably those of Thai, Mexican and Japanese origin have also made significant inroads in the ethnic food market. However, despite the aesthetic sophistication of Iranian cuisine, it has had little apparent impact within the British ethnic food sector and there are relatively few successful Iranian restaurants in this country. This chapter considers the factors which enable restaurant owners to enlist the interests of potential consumers and explores why Iranian entrepreneurs, who have proved highly successful in other ventures, have seemingly failed in this regard. Among other factors, the chapter illustrates how the despoiling of Iranian identity wrought by international responses to the Islamic revolution has proved a powerful deterrent to would-be restaurateurs. The popularity of ethnic foods in Britain has soared over the past twenty years or so. Italian, Indian and Chinese dishes have now become well-established favourites, such that, as I mentioned in the last chapter, curry now threatens to repl
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